Last Thursday I was given a project to spearhead myself. Looks like they're starting to realize my potential and giving me some more responsibility. And I'm very excited about it! This is where the fun and learning begin. At the end of the day, another project came my way. This one was for our automotive client that is visiting in a few weeks and a great deal of press needs to be included and informed about the CEO's visit. I've been placed in charge of researching organizations that are green and inviting them to interview our client in the hopes of bringing energy efficient vehicles to Hong Kong. Completed and ready for the next task...
Friday was my big day! I gave my Prezi tutorial to the entire Corporate team. Everyone seemed to be very impressed... Including our GM who now wants me to teach him personally how to use Prezi, along with the company's graphic designer. Moving forward, he wants all of our client decks to be compiled in Prezi. Pretty exciting! Hoping I've started to prove myself now and will be given much more responsibility and possibly even the chance to present and pitch to clients - fingers crossed!
[This past weekend I experienced the Dragon Boat Races on Saturday and had amazing Thai food and a relaxing afternoon paying local beach games at Shek-O on Sunday. Now I was pumped and ready for week 4...]
Monday (6/25) we had an event for one of our beauty/hair care clients where a famous stylist revealed the 2012 hair trend of the year. Like most events, this one was also in Cantonese so I was placed at the media table to distribute stickers and goody bags to the guests. However, I did have a chance to pop inside to check out the scene... The venue was all decked out with the new product and a decent media showing, but I think our brand team would have made some changes if given the authority from the client. Next time!
The rest of this week has actually been extremely busy - And I welcome the change of pace! I've been researching and documenting a great deal on current trends and successful campaigns. Below is just a brief snapshot of some of the results I gathered along with my insight:
[Apologies for the format being a bit off. Blogger doesn't seem to like Excel very much...]
| Trends | Description | Addresses | Outcome/Ideas | ||
| trendwatching.com | |||||
| Hong Kong, China | |||||
| Phenomenas | |||||
| "Made Better in China" Campaign (see below for full list of "Made Better" campaign) | 1. Urban Boom | Urban household disposable income is expected to double between 2010 and 2020 (Source: McKinsey, March 2012). | In 2010, China had 18 million households with an annual income above USD 16,000. By 2020, this number will be 167 million households. That's nearly 400 million people (Source: McKinsey, March 2012). | http://trendwatching.com/briefing/ | The outcome? A massive, sophisticated urban Chinese class of CITYSUMERS, with a massive demand for high quality goods and services. |
| 2. Best of the West in the East | Special ranges or products that are MADE FOR CHINA, or by rolling out the RED CARPET to Chinese consumers around the world | These set the expectations of Chinese consumers, and gave Chinese brands and entrepreneurs the inspiration and confidence to step forward and exceed the standards of quality set by the very best of their Western counterparts | |||
| 3. Global Brain | China is connected. With over 513 million Internet users (compared to 245 million Americans online)*, Chinese entrepreneurs and consumers are part of the GLOBAL BRAIN: | frantically feeding off (and adding to) global consumer culture and creativity | Mobile/internet is THE best way to reach consumers. Over twice as many Chinese online than Americans. Perhaps develop mobile apps for our clients so customers can book and purchase or blog or like products/services | ||
| Games/Apps | Pinterest–inspired "Buykee" | New Chinese website. | Product placement in apps??And if not already, brands should be involved with "Buykee" early on to establish themselves with innovative consumers since site focuses exclusively on luxury products and offering users the ability to buy what they are seeing | ||
| What this means to your brand | |||||
| Intuitive Futures | Our lives will be streamlined by cognitive fluency planning, by brands, buildings, products and services that intuitively flow around our wants and needs. |
Brands that handle this opportunity correctly – by being intuitive, fluent and human to the right degree – will become helpers and enablers, and essential to their customers’ lives. | https://www.lsnglobal.com/trends/view/3423 | ||
| Social Trends | "Always-on" lifestyle | Business and pleasure overlap | Aside from work or study, they enjoy eating out, shopping, travelling, going to bars and karaoke, dance and fitness clubs | http://articles.economictimes.indiatimes.com/2012-01-15/news/30627890_1_yuan-apparel-spending |
Now it's off to a much need break from work after a busy, yet good, week - Next stop, BEIJING!!!
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